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Celebrating 10 years of LAB!

Women's designer purchases linked to esteem, status and relationship security

Posted on July 29 2013

"The study conducted by Vladas Griskevicius, an associate professor of marketing and psychology, suggests that women purchase expensive luxury items such as designer shoes and handbags to boost self-esteem, signal status and prevent other women from stealing their man."

The Toronto Star article in full here

 

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